Whether it's a business deal or who is going to buy the next round, we all negotiate. Think you already know how? Then this book is for you. Negotiation expert David Sally cuts through the myths and dissects the data to reveal the unexpected truths of the art. By studying great examples, from Machiavelli to Gandhi and Wall Street to basketball, he explores how the game's masters navigate the field strategically, craftily, even emotionally. The best know every negotiation is different and that your tactics are, in part, determined by your opponent, but there's one thing you always want to be: one step ahead.